Marketing & Social Media

Consistent marketing without hiring a marketing department.

Most small businesses don't need a full marketing team—they need someone who reliably shows up: posting content, keeping your Google profile current, updating the website, and telling you what's working. Using the content, images, and materials you provide or approve, GMH keeps your marketing consistent so it never goes quiet, even when you're busy running the business.

What we handle

Marketing & Social Media

Real, recurring deliverables—not a promise of an in-house agency. Here's exactly what your specialist does each week.

Social Media Scheduling & Publishing

  • Maintains your content calendar
  • Schedules and publishes approved posts
  • Monitors comments and messages
  • Basic community engagement
  • Keeps profiles and bios current

Content Coordination & Calendar Organization

  • Organizes the content, images, and copy you supply into a posting calendar
  • Tracks what's approved, scheduled, and still missing
  • Follows your brand guidelines if you have them
  • Keeps content consistent across channels

Google Business Profile & Directory Updates

  • Google Business Profile posts, hours, and photos
  • Directory and listing updates
  • Routes new reviews to you for response
  • Local listing housekeeping

Website Updates & Simple Reporting

  • Website content and copy updates
  • Publishes new pages or blog posts you provide
  • Weekly or monthly marketing summary
  • Basic reporting — posts published, current follower count, and basic engagement figures
What's included & what isn't

Execution of the plan you approve—not a marketing strategy firm

We're upfront about the boundary. GMH keeps your marketing consistent and visible using content you supply or approve. If you need original copywriting, custom design, video production, photography, branding, or a campaign built from scratch, that's scoped and approved separately — it isn't assumed as part of the standard service.

Included

  • Scheduling and publishing content you supply or approve
  • Coordinating and organizing that content into a calendar
  • Google Business Profile and directory upkeep
  • Routine website content updates
  • Simple weekly or monthly reporting
Common use cases

Built around your content calendar, not a generic job description

These examples show how the capability is typically used. Final scope, brand guidelines, and turnaround times are defined for each engagement.

The boundary, in one line

This runs on what you provide or approve.

This service runs on content and materials you provide or approve, and executes a plan you sign off on — it is not paid-ad management, and not a from-scratch brand or strategy build. Full scope is set per engagement.

Who this is for

  • Businesses that go quiet on social media between busy weeks
  • Owners who need a coordinated calendar for content they already have or can supply
  • Businesses whose Google Business Profile is outdated
  • Anyone who wants a simple report of what's actually happening
Not sure which solution you need?

Two different jobs, easy to tell apart

Already have a specialist?

Managed Business Support can schedule and publish content you've already supplied or approved, as one of its recurring administrative duties — alongside your CRM, admin, and customer support.

→ Managed Business Support

Need it as the dedicated focus?

Marketing & Social Media is the dedicated service for a coordinated content calendar, profile management, consistent publishing across channels, and its own reporting.

→ You're on the right page
Before work begins

What we need from you

This service runs on what you provide or approve — not on GMH guessing at your brand or your business.

You'll provide

  • Approved business information
  • Access to the relevant profiles and systems
  • Content, images, video, or offers — or approval to use materials you already have
  • Brand guidelines, if they exist
  • An approval contact and response process
  • Agreed posting frequency and channels
  • Escalation rules for comments or customer questions, if that's included
How it works

No posts go out until the plan is agreed

The same agreed-scope-first process as every GMH engagement, applied to your marketing.

1

Inquiry

You reach out about your marketing and online presence.

2

Presence review

We look at what's live today across your profiles and channels.

3

Scope & content review

We clarify what you'll supply or approve, and what's separately scoped.

4

Proposal, SOW & SLA

Channels, posting frequency, response standards, and reporting, agreed in writing with price.

5

Approval & payment

You approve and pay before any scheduling begins.

6

Onboarding & access

You provide access, approvals, and materials.

7

Scheduling & publishing

Your calendar goes live and stays current.

8

Reporting & review

Regular reporting, then adjust scope or move to ongoing monthly management.

How we measure success

Not a promise — a checklist you can verify.

Success is measured against the plan you approved, not against follower counts or sales we don't control.

Success looks like

  • Approved content published according to the agreed calendar
  • Profiles updated with correct business information
  • Scheduled posts completed as agreed
  • Approvals and missing materials tracked and followed up on
  • Routine website updates completed
  • A weekly or monthly activity report delivered, and reviewed with you
Stay consistent online

Tell us what needs to stay active and up to date.

We will help define the channels, posting frequency, and reporting your business actually needs—then remain accountable for the result.

Get It Handled